Competition and Collaboration in Mobile Banking: A Stakeholder Analysis

Information and communication technologies (ICT) continuously create new types of markets and new patterns of industry dynamics. The continuous advancement of mobile technologies offers an opportunity for mobile carriers and banks to offer mobile banking services. However, such convergence of services from mobile carriers and banks raises some issues that are not necessarily easy to resolve since each of them may have different and sometimes conflicting interests. This paper examines how the alliances between mobile carriers and banks have been formed and developed in Korea and analyses these alliances from the perspective of stakeholders. The findings indicate that the mutuality of benefits and costs experienced by the stakeholders of mobile services under investigation, the establishment of a customer base and strong support and interest from the stakeholders contribute to the success of the services.